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The Value of Customer Reviews

Image courtesy of Mister GC | FreeDigitalPhotos.net Reposted from my column in the Portland Business Tribune. When you shop online, how do you get reassurance that you will receive what you pay for?...

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Red Bull Loses $13 Million in False Advertising Settlement

Megan Lum:According to a lawsuit, RedBull’s “advertising and marketing is not just ‘puffery,’ but is instead deceptive and fraudulent and is therefore actionable.” BBB gives high priority to truth in...

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Stand Out on Small Business Saturday

Reposted from my column in the Portland Business Tribune. With Thanksgiving approaching, our minds are focused on two things: How am I going to cook the turkey this year, and where am I going to go...

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End the Year on a Good Note

Reposted from my column in the Portland Business Tribune. The year is winding down, and the holidays are upon us. The remaining days of your 2014 calendar are likely filled with parties, dinners and...

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7 Tips for Writing Good Online Reviews [Infographic]

Go to bbb.org to write a customer review today!

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5 Reasons to Support Locally Owned Businesses

Image courtesy of sba.gov/nsbw Whether you live in a large city of a million people or a small community of 10,000, you’ve probably seen efforts encouraging people to “shop local” at some point. But...

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Why Every Small Business Should Use Google My Business

Small business owners know that marketing online is important. For many of them, this means setting up a few social media accounts and a website. But if you really want to reach your customers, you’ve...

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7 Ways to Research a Business Before Hiring Them

Image courtesy of Adamophoto | freerangestock.com Creating and launching a business website that looks completely legitimate takes about 30 minutes. But it takes less than five minutes for a consumer...

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How to Respond Positively to Negative Feedback

Reposted from my column in the Portland Business Tribune. Image courtesy of Stuart Miles | freedigitalphotos.net If it hasn’t happened to you yet, you’re lucky—but at some point, your business will be...

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Oregon AG’s Office Puts Magazine Subscription Scam Out of Business

Ellen Rosenblum, Oregon State Attorney General We received big news this week from the Oregon Attorney General’s Office when Ellen Rosenblum announced a $3 million settlement with Publisher’s Payment...

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4 Ways to Use Email Marketing for Small Business Growth

One of the best ways to get and retain customers is to effectively use email marketing as a two-way communication tool. For instance, did you know that for every $1 spent on email marketing, the...

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BBB On Wright Stuff Radio: Maintaining Customer Relations

Better Business Bureau’s Chief Innovation Officer Dale Dixon joins Brandon Wright on his show Wright Stuff Radio to discuss how to get the most out of your business affiliations. Other topics include:...

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Four Reasons Your Business Should Take Part in a Trade Show

Trade shows are a great way for customers to find the right business to handle their home repairs or remodeling projects. While they offer a lot for the shopper, what exactly does the shopkeeper get...

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8 Ways Your Small Business Can Take Advantage of Small Business Saturday

Small Business Saturday has gained plenty of steam the past few years as a great way to promote local “Mom & Pop” shops that don’t benefit from the Black Friday mega-retail crowd and the Cyber...

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How to Refresh Your Brand in 2017

The close of one year and the start of the next brings many things. For most individuals and businesses a new year means a new start, providing a clean slate with which to move forward. While this may...

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