The Value of Customer Reviews
Image courtesy of Mister GC | FreeDigitalPhotos.net Reposted from my column in the Portland Business Tribune. When you shop online, how do you get reassurance that you will receive what you pay for?...
View ArticleRed Bull Loses $13 Million in False Advertising Settlement
Megan Lum:According to a lawsuit, RedBull’s “advertising and marketing is not just ‘puffery,’ but is instead deceptive and fraudulent and is therefore actionable.” BBB gives high priority to truth in...
View ArticleStand Out on Small Business Saturday
Reposted from my column in the Portland Business Tribune. With Thanksgiving approaching, our minds are focused on two things: How am I going to cook the turkey this year, and where am I going to go...
View ArticleEnd the Year on a Good Note
Reposted from my column in the Portland Business Tribune. The year is winding down, and the holidays are upon us. The remaining days of your 2014 calendar are likely filled with parties, dinners and...
View Article7 Tips for Writing Good Online Reviews [Infographic]
Go to bbb.org to write a customer review today!
View Article5 Reasons to Support Locally Owned Businesses
Image courtesy of sba.gov/nsbw Whether you live in a large city of a million people or a small community of 10,000, you’ve probably seen efforts encouraging people to “shop local” at some point. But...
View ArticleWhy Every Small Business Should Use Google My Business
Small business owners know that marketing online is important. For many of them, this means setting up a few social media accounts and a website. But if you really want to reach your customers, you’ve...
View Article7 Ways to Research a Business Before Hiring Them
Image courtesy of Adamophoto | freerangestock.com Creating and launching a business website that looks completely legitimate takes about 30 minutes. But it takes less than five minutes for a consumer...
View ArticleHow to Respond Positively to Negative Feedback
Reposted from my column in the Portland Business Tribune. Image courtesy of Stuart Miles | freedigitalphotos.net If it hasn’t happened to you yet, you’re lucky—but at some point, your business will be...
View ArticleOregon AG’s Office Puts Magazine Subscription Scam Out of Business
Ellen Rosenblum, Oregon State Attorney General We received big news this week from the Oregon Attorney General’s Office when Ellen Rosenblum announced a $3 million settlement with Publisher’s Payment...
View Article4 Ways to Use Email Marketing for Small Business Growth
One of the best ways to get and retain customers is to effectively use email marketing as a two-way communication tool. For instance, did you know that for every $1 spent on email marketing, the...
View ArticleBBB On Wright Stuff Radio: Maintaining Customer Relations
Better Business Bureau’s Chief Innovation Officer Dale Dixon joins Brandon Wright on his show Wright Stuff Radio to discuss how to get the most out of your business affiliations. Other topics include:...
View ArticleFour Reasons Your Business Should Take Part in a Trade Show
Trade shows are a great way for customers to find the right business to handle their home repairs or remodeling projects. While they offer a lot for the shopper, what exactly does the shopkeeper get...
View Article8 Ways Your Small Business Can Take Advantage of Small Business Saturday
Small Business Saturday has gained plenty of steam the past few years as a great way to promote local “Mom & Pop” shops that don’t benefit from the Black Friday mega-retail crowd and the Cyber...
View ArticleHow to Refresh Your Brand in 2017
The close of one year and the start of the next brings many things. For most individuals and businesses a new year means a new start, providing a clean slate with which to move forward. While this may...
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